PWG has developed Sentōra, its proprietary brand dedicated exclusively to the creation of fully custom saunas for both residential and commercial projects.
The name Sentōra is inspired by the Japanese word Sento—the traditional bathhouse—reflecting our commitment to cultural authenticity, relaxation, and ritual.
Drawing on over 10 years of experience installing sauna cabins, PWG founded Sentōra to meet the growing demand for tailor-made solutions with uncompromising quality.
Production is entrusted to a network of three specialized manufacturers based in Italy, Germany, and Estonia, combining European craftsmanship with engineering precision.
Each sauna is designed to adapt to the unique requirements of the project—regardless of shape, dimensions, or location—and can be supplied for indoor or outdoor use.
All technical components and electronic systems are sourced from EOS Germany, a leading brand in the sauna industry. We offer a complete range of heating systems, including:
- Electric stoves
- Gas heaters
- Infrared panels
- Wood-burning options
At our Design Center in New York, clients can explore over 120 wood types, a wide range of door finishes, hardware options, custom platforms, and lighting solutions—making it possible to build a sauna that is truly one of a kind.
The most traditional and iconic sauna type, the Finnish Sauna operates at high temperatures (80–100°C / 176–212°F)with low humidity. It delivers an intense dry heat experience, ideal for deep relaxation, detoxification, and improved circulation—the cornerstone of authentic sauna culture.
A gentler variation of the Finnish model, Biosaunas offer lower temperatures (50–60°C / 122–140°F) and higher humidity levels. Often paired with natural aromas and ambient lighting, they are perfect for those seeking a milder, more sensorial experience.
Inspired by coastal European traditions, Mediterranean Saunas blend moderate heat (45–60°C / 113–140°F), scented humidity, and chromotherapy, creating a deeply relaxing environment ideal for multi-sensory wellness rituals.
Infrared technology heats the body directly without significantly raising air temperature. Operating between 30–50°C (86–122°F), they offer benefits like detoxification, muscle recovery, and joint relief. A favorite in residential wellness spaces and therapeutic spas.
Built for capacity and performance, Event Saunas are large-format cabins designed for group rituals and sauna programming. Operating at 80–100°C (176–212°F), they support daily performances and themed Aufguss sessions in spa resorts and wellness centers.
Engineered specifically for the Aufguss ritual, these saunas operate at 80–100°C (176–212°F) and are designed to handle steam infusions and rapid air movements. Ideal for immersive, European-style ceremonies guided by professional sauna masters.
Hybrid Cabins combine traditional heating systems (electric, gas, or wood) with infrared panels, allowing users to personalize their session. Temperatures range from 30°C to 100°C (86–212°F) depending on the selected mode.
A cornerstone of Russian wellness tradition, the Banya delivers intense heat and humidity (70–90°C / 158–194°F) with steam bursts (parenie) and rituals such as venik massage using birch or oak leaves. A highly purifying and circulatory experience, ideal for deep detox and recovery.
A sensorial sauna enriched with aromatic herbs, where dry heat blends with botanical essences to promote deep relaxation and respiratory wellness
Temperature: 85°C (185°F) – Humidity: max 30%
The sauna is one of the oldest wellness rituals in human history, with origins dating back over 2,000 years in Finland, where it was—and still is—a central part of daily life. Originally dug into the ground and heated with wood-burning stoves, early saunas served not only as places for cleansing and relaxation, but also for childbirth, healing, and spiritual rituals.
At the same time, in Ancient Rome, the culture of public bathing flourished in the form of the Thermae—vast architectural complexes that combined calidarium (hot rooms), frigidarium (cold baths), and tepidarium (warm areas). These spaces were not only dedicated to hygiene but also to social interaction, restoration, and mental well-being—principles that remain at the core of modern spa design.
Over the centuries, thermal traditions evolved across Scandinavia, Eastern Europe, and the Mediterranean, giving rise to practices such as the Banya, Hammam, and Aufguss rituals. Today’s saunas and steam rooms continue this legacy, merging ancestral wisdom with technological innovation.
At PWG, we celebrate this rich heritage by designing wellness environments that combine natural elements, precise engineering, and timeless rituals—offering spaces where the body regenerates and the mind resets.
Struggling to configure your wellness area?
PWG also offers expert consulting services to help you design the perfect spa solution tailored to your space, needs, and vision.